Consumers are changing… so are our retail stores. In this blog I won’t discuss the new trends like omni-channel, store layout, and more; I will focus instead on the higher objective which should be the starting point of all these retail initiatives.
Most retailers are already sophisticated. Many now have an eCommerce website, capture customer data and spend so they can proactively adjust their store layout to optimise sales. These aspects of retail were differentiators in the past, but not anymore in a mature industry. So, how can you further differentiate and get customers walking in your store instead of the alternatives across the road? The key word is “amaze”.
This week, the ERP channel speaks to Paul Goepfert, Pronto Software’s Marketing Manager, about the uptake of integrated enterprise resource planning (ERP) and business intelligence (BI) and how businesses should think about integrating these solutions in future.