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Post date 24 January 2012

In an age where there is more choice then ever and less clarity between form and function, how does one stand out from the crowd. This means that with plenty on offer only a few retailers seem to be penetrating through the noise.

One emerging technology that may assist in achieving that point of differentiation through generating interest and intrigue is the QR Code. In short a QR Code or Quick Response Code is a two-dimensional code designed to hold multiple pieces of data such as text or a URL. Companies for example can use a QR to provide contact details or a gateway to enter a competition.

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