The ERP Channel

Bold, engaging and amazing; three words used to describe the range of stands designed by clever exhibitors at CeBIT 2012 in Australia.

As a customer, I have the preconceived expectation that if I purchase online, it will be cheaper than going in-store.  I suspect websites such as eBay and Deals Direct has contributed to building this perception by aggressively advertising discounted products.  In today’s blog, I challenge the theory that online should be cheaper than in-store and give 10 easy to follow tips on how to balance a traditional outlet shop vs. an online store.

I generate dozens of reports each month on how our clients websites are performing, but how should success truly be measured, by the number of visits or by the quality of the visits?