David Jackman is the Managing Director for ERP vendor Pronto Software.
Website URL: http://www.pronto.net
Data collection and interpretation is what helps us understand where we have been, and where we are today as a country. Understanding data and the statistics that define our nation, community or industry is what drives many of our decisions for the future.
In 2012, with the advent of improved technology to process, formulate and present data more quickly and easily than ever before, perhaps at no other time in history has the population of Australia had access to the detailed level of information that has recently been made available through the Australian Bureau Statistics (ABS) website.
Pronto recently announced that we were working with Nike Australia retail partner, Retail Prodigy Group.
Retail Prodigy Group holds the master franchise agreement with Nike in Australia and has established three Nike flagships brand stores in this country since July 2011. The company also has ambitions to grow its Australian footprint further – pun intended – to meet growing demand for the great products Nike sells.
What is it that makes a brand’s positioning effective? Is it a quirky logo? Creative tone? Clever marketing? Well, many would argue you need all of these in a holistic approach to be successful.
I recently attended Kickstart, an annual technology conference that takes place on the Gold Coast, Queensland.
Kickstart is unique because it brings together around 50 of Australia's leading technology media and gives IT vendors the opportunity to discuss what's happening in the IT industry. It also gives us a chance to discuss our view on how we see the news agenda taking shape for the year to come.